The Oakland Athletic League is comprised of the ten comprehensive senior high schools in the Oakland Unified School District. The purpose of the league is to provide a system for conducting fair and equal interscholastic sports competition among the high schools. The league commissioner approached me with the idea of creating these brand guidelines. These guidelines include PMS color codes, typography direction, as well as instruction for consistent brand placement. Creating these guidelines will unify the district’s brand awareness, streamline the process of manufacturing team apparel, and preserve brand recognition. We believe enhancing the brand identity will enhance credibility and increase the student athletes self confidence in the process.
