Being an alumn and former Miami Hurricane, this project was special for me. I was granted the opportunity of rebranding The University of Miami Athletic Training Program. The major aim of this rebranding was to update the logo which is prominent on the uniforms, promotional materials, digital assets, as well as wall graphics in the athletic training room. I was tasked to integrate the University of Miami branding with the National Athletic Training logo. Ultimately, the university approved 2 of my logo submissions. The roundel or circular design is the primary logo used on the majority of the uniforms and branding. The secondary logo features Sebastian the Ibis which is the official mascot for the university.
It was a pleasure and an honor to be a part of this process, and I look forward to future opportunities to work with the university.
